Style Icon: Yasmin Sewell

As the wave of New York Fashion Week begins, my excitement to look at my favorite designers’ new collections is equally met with my excitement to gawk at the street style. Many fashion week veterans have written about how street style during NYFW has been taken to a new, circus-like level. You don’t have to have a ticket to the shows to grab the attention of a photographer’s lens, just a sartorially daring outfit or the “it” item of the season: last February it was Adidas’ Stan Smith sneakers.

But for every camera-happy fashion peacock (no disrespect to those who can rock it!) there is an impeccably dressed insider like Yasmin Sewell. As the head of a fashion retail and business consultancy, she’s based in London and has had a hand in propelling many brands to success: brands like Moda Operandi, J.W. Anderson, Peter Pilotto, and Zara, just to name a few. Her signature style is taking timeless, well-made staples like a tailored pair of trousers or an oversized blazer, pairing them with off-the-cuff accessories and making them look smart, fashion-forward, and not too over the top. While others may believe that making a statement requires a “more is more” mentality, Yasmin’s style radiates with a restrained understanding that  sometimes an edited closet full of beautifully made pieces will make you stand out just as well.