Hello!

I’m Natalie Way, a writer, editor, and content consultant.

Looking for a lifestyle journalist who can suss out and report on trends? Need an SEO-savvy digital editor who can assign and produce thoughtful, smart content that drives traffic? Want to start a podcast? I can help.

  • • Write and edit engaging, informative, reported stories including short-form articles, service journalism, and commerce content

    • Brainstorm story and series ideas

    • Assign stories to and manage a stable of freelancers

    • Maintain a network of experts to source for stories

    • Use SEO best practices in all digital content creation

  • • Use data tools to inform content decisions

    • Write engaging, concise newsletter and email copy

    • Execute podcast content strategy and produce and/or host new episodes

Life, lately.

Life, lately.

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